mission
"To unite all my gifts, talents, and services in one hub, providing a space to create, connect, and serve the community."
2the
409
2the409, founded by artist Joleen Rose, is a creative hub in homage to her family home. Offering makeup, skincare, dance, community events, and more, 2the409 brings together years of experience in multiple industries. Currently operating across different facilities, Joleen’s goal is to create a dedicated studio space for personalized and small group services and gatherings, where clients can experience a more intimate, focused connection.
vision
"To always have a home where I can continue to bring people together, inspire creativity, and cultivate growth in the community."
Joleen Rose: Dancing Through Life with Faith, Art, and a Love for Community
Joleen Rose is a passionate artist and community leader whose journey weaves together dance, beauty, and faith. Beginning her love affair with dance at the tender age of 5, Joleen initially explored ballet before finding her true rhythm in street dance styles. Her passion for movement grew both inside and outside the classroom, shaping her into the multifaceted artist she is today.
Faced with the challenge of finding a space for her art after high school, Joleen reinvented herself time and again. From working traditional 9-to-5 jobs to pursuing nonprofit dance projects, she sought not just a career but a calling.
In 2012, Joleen founded a company called IDEM Dance, which became a nonprofit called defining movement in 2015. Its mission is to cultivate the arts community by equipping artists with the knowledge, tools, and support needed to take their next step. d[m] understands that artists fail not because of their lack of talent but due to a lack of support and resources. defining movement is here to change that.
When health challenges forced her to pause dancing, Joleen leaned into makeup and skincare, becoming a licensed esthetician and opening her own beauty business, Skin Belief, in 2016. Her hard work, faith, and the support of her community helped her establish a thriving business while continuing to inspire others.
Joleen’s passion for empowering youth led her to create guidance kids, a dance program designed to provide a solid foundation in dance while fostering creativity and individuality.
Joleen is also the co-founder of break [roots], which focuses on the dance style breaking, one of the five elements of Hip Hop. This program aims to elevate both the current and next generation of breakers while preserving the rich culture of Hip Hop.
Beyond her personal achievements, Joleen is committed to giving back. She envisions creating a studio to house all of the programs and projects she leads, providing a central space for her community-focused initiatives to thrive.
Anchored by her faith in the Father, Son & Holy Spirit, Joleen sees her journey as a testament to perseverance and purpose. Whether through dance, makeup artistry, or mentoring, she strives to inspire others to embrace their creativity and define their own paths.